Coming in after two seasons of ads for Topshop with Cara Delevingne
(and 4.8 million instagram followers we might add) the US native and ethnically mixed model, Hadid is changing history. Topshop is a UK based fashion company, yes but also has a wide-ranged, ever expanding demographic of shoppers all over the globe. In essence, Topshop's decision to go with a non-British model and mixed background all feed into their newly widening consumers. “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand,” said Sir Philip Green told Style. “We are continually developing our footprint across all markets with ambitious plans both in the U.K. and internationally, and I feel like Gigi is an ideal ambassador to underpin these efforts.”
And we couldn't agree more.
Scroll down to view the photos from the campaign, don't forget to shop the collection (if you haven't already)!