The internet has been buzzing since the launch last spring about Nordstrom's shop by text (yes you heard right) tool called TextStyle that allows shoppers to purchase items via text message based on reccommendations from personal shoppers/sales associates. This super powered, retail weapon was initiated to one-up it's competition, obviously and is totally genius if you think about it. All it takes is receiving a text message from your personal shopper, texting back "buy" and a unique code and done.
It's that easy.
Dangerous? Yes. Smart business strategy? Absolutely.
Scott Jones, Nordstrom's VP of Personalization, told Fortune, “TextStyle is an important step forward in our efforts to connect with customers on their terms,” also noting that the tool is a way the retailer is aiming to be “relevant for customers.”
Let us know your thoughts! Have your tried it out?
Yay or nay?
Coming in after two seasons of ads for Topshop with Cara Delevingne
(and 4.8 million instagram followers we might add) the US native and ethnically mixed model, Hadid is changing history. Topshop is a UK based fashion company, yes but also has a wide-ranged, ever expanding demographic of shoppers all over the globe. In essence, Topshop's decision to go with a non-British model and mixed background all feed into their newly widening consumers. “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand,” said Sir Philip Green told Style. “We are continually developing our footprint across all markets with ambitious plans both in the U.K. and internationally, and I feel like Gigi is an ideal ambassador to underpin these efforts.”
And we couldn't agree more.
Scroll down to view the photos from the campaign, don't forget to shop the collection (if you haven't already)!